London Directory collects personal information through the use of enquiry and registration forms and every time you email us your details.
London Directory also collects information automatically when you visit to our site. The information obtained in this way, which includes demographic data and browsing patterns, is only used in aggregate form.
Use and disclosure of personal information
We process personal information collected via the London Directory Web site for the purposes of:
- providing a personalised service
- conducting market research surveys
- providing you with information about products and services we offer.
We also use information in aggregate form (so that no individual user is identified):
- to audit usage of the site
- to aid strategic development
- to build up marketing profiles
- to manage our relationship with advertisers
Cookies, Web Beacons and IP addresses
A "cookie" is a small piece of information sent by a web server to a web browser, which enables the server to collect information back from the browser. A "Web beacon" is an invisible image file which provides limited information such as cookie number, time and date of URL request, and identifies which page was requested.
We or our third party advertising partners may place and read cookies on your browser and/or Web beacons to collect data in the advert serving process.
We reserve the right to pass your IP address and any other information you provide through the Web site to the police, government departments or to legal professionals if an investigation arises over materials or data you have contributed to the Web site, which are in violation of any law or regulation or which are defamatory, offensive, abusive, indecent, obscene or in breach of confidence, privacy, trade secrets or in breach of any third party Intellectual Property rights (including copyright) or in breach of any other rights.